The Master Certificate in Automotive Business Strategy from Stanmore School of Business exceeded my expectations. The modules on market segmentation and strategic positioning directly aligned with my goal of moving into product planning within a major OEM. I especially appreciated the hands‑on case study where we built a five‑year sales forecast for electric vehicles, using the proprietary Excel templates provided. The reading material – up‑to‑date industry reports from J.D. Power and McKinsey – was both rigorous and immediately applicable. Overall, the course delivered a professional learning experience that has already opened doors to senior strategy meetings at my company.
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