Donor Relationship Management
Expert-defined terms from the Postgraduate Certificate in Nonprofit Fundraising and Marketing course at LearnUNI. Free to read, free to share, paired with a professional course.
Abstract is a brief summary of a research paper or a project proposal, it is use… #
In the context of Donor Relationship Management, an abstract can be used to summarize the goals and objectives of a fundraising campaign or a nonprofit organization.
Accountability is the state of being accountable, it refers to the responsibilit… #
In Donor Relationship Management, accountability is crucial to building trust with donors and ensuring that their investments are being used to make a positive impact.
Acquisition refers to the process of acquiring new donors , it is a critic… #
Nonprofit organizations use various strategies to acquire new donors, including direct mail, social media, and special events.
Annual fund is a type of fundraising campaign that takes place on an annu… #
In Donor Relationship Management, annual funds are an important source of revenue for nonprofit organizations.
Appeal is a request for donations , it is a common practice in fundraising #
Nonprofit organizations use various types of appeals, including mail appeals, email appeals, and social media appeals, to solicit donations from their supporters.
Asking is the process of requesting a donation from a donor, it is a crit… #
Nonprofit organizations use various strategies to ask for donations, including face-to-face solicitations, phone solicitations, and written solicitations.
Bequest is a type of planned gift, it is a gift that is made through a wi… #
In Donor Relationship Management, bequests are an important source of revenue for nonprofit organizations.
Capital campaign is a type of fundraising campaign that is used to raise… #
In Donor Relationship Management, capital campaigns are used to raise funds for large-scale projects that require significant investments.
Charity is a type of nonprofit organization that is established to provid… #
In Donor Relationship Management, charities rely on donations to provide their services and programs.
Communication is the process of exchanging information between a nonprofi… #
In Donor Relationship Management, communication is critical to building relationships with donors and keeping them informed about the organization's activities and impact.
Community engagement is the process of engaging with the community to bui… #
Nonprofit organizations use various strategies to engage with their communities, including social media, special events, and volunteer programs.
Corporate sponsorship is a type of partnership between a nonprofit organi… #
In Donor Relationship Management, corporate sponsorships are an important source of revenue for nonprofit organizations.
Crowdfunding is a type of fundraising campaign that uses social media and online… #
In Donor Relationship Management, crowdfunding is a popular way to engage with donors and build support for a cause.
Database management is the process of managing a database of donor inform… #
Nonprofit organizations use databases to track donor interactions, donations, and other relevant information.
Direct mail is a type of fundraising strategy that involves sending mail… #
Nonprofit organizations use direct mail to solicit donations, build relationships with donors, and provide updates on their activities and impact.
Donor acquisition is the process of acquiring new donors, it is a critica… #
Nonprofit organizations use various strategies to acquire new donors, including direct mail, social media, and special events.
Donor advisory board is a group of donors who provide advice and guidance… #
Donor advisory board is a group of donors who provide advice and guidance to a nonprofit organization, it is often used to build relationships with major donors and to provide input on the organization's fundraising strategies.
Donor centered is an approach to fundraising that focuses on the needs an… #
Nonprofit organizations that use a donor-centered approach prioritize building relationships with their donors and providing them with meaningful engagement opportunities.
Donor database is a database of donor information, it is used by nonprofi… #
In Donor Relationship Management, donor databases are critical to building relationships with donors and soliciting donations.
Donor loyalty is the tendency of a donor to continue supporting a nonprof… #
Nonprofit organizations use various strategies to build donor loyalty, including providing excellent stewardship, recognizing donors, and engaging them in meaningful ways.
Donor prospecting is the process of identifying potential donors, it is a… #
Nonprofit organizations use various strategies to identify potential donors, including researching donor databases, reviewing philanthropic records, and using social media.
Donor recognition is the process of recognizing and thanking donors for t… #
Nonprofit organizations use various strategies to recognize donors, including providing public recognition, offering exclusive events, and providing personalized acknowledgments.
Donor retention is the process of retaining existing donors, it is a crit… #
Nonprofit organizations use various strategies to retain donors, including providing excellent stewardship, recognizing donors, and engaging them in meaningful ways.
Donor segmentation is the process of dividing donors into distinct groups… #
Donor segmentation is the process of dividing donors into distinct groups based on their characteristics and behaviors, it is used in Donor Relationship Management to tailor fundraising strategies to specific groups of donors.
Endowment is a type of fund that is established to provide long #
term financial support for a nonprofit organization, it is often used to support specific programs or initiatives. In Donor Relationship Management, endowments are an important source of revenue for nonprofit organizations.
Engagement is the process of engaging with donors to build relationships… #
Nonprofit organizations use various strategies to engage with donors, including social media, special events, and volunteer programs.
Estate planning is the process of planning for the distribution of one's… #
In Donor Relationship Management, estate planning is an important consideration for donors who want to make a lasting impact.
Event fundraising is a type of fundraising strategy that involves hosting… #
Nonprofit organizations use events to build relationships with donors, provide engagement opportunities, and solicit donations.
Face #
to-face solicitation is a type of fundraising strategy that involves soliciting donations in person, it is a key principle of Donor Relationship Management. Nonprofit organizations use face-to-face solicitations to build relationships with donors and solicit major gifts.
Feasibility study is a type of study that is used to determine the feasib… #
Feasibility study is a type of study that is used to determine the feasibility of a fundraising campaign or project, it is often used by nonprofit organizations to assess their fundraising potential and develop strategies for success.
Foundation is a type of nonprofit organization that is established to pro… #
In Donor Relationship Management, foundations are an important source of revenue for nonprofit organizations.
Fund development is the process of developing fundraising strategies and… #
Nonprofit organizations use various strategies to develop their fundraising plans, including conducting feasibility studies, building relationships with donors, and soliciting donations.
Fundraising campaign is a type of campaign that is used to raise funds fo… #
In Donor Relationship Management, fundraising campaigns are used to build relationships with donors and solicit donations.
Gift acceptance is the process of accepting and processing donations, it… #
Nonprofit organizations use various strategies to accept and process donations, including using online donation platforms, sending acknowledgment letters, and providing tax receipts.
Gift planning is the process of planning for charitable gifts, it is ofte… #
In Donor Relationship Management, gift planning is an important consideration for donors who want to make a lasting impact.
Grant writing is the process of writing grant proposals to secure funding… #
Nonprofit organizations use grant writing to support their programs and services.
Grassroots fundraising is a type of fundraising strategy that involves bu… #
Grassroots fundraising is a type of fundraising strategy that involves building support from a large number of people, often through social media and online platforms, it is a popular way to engage with donors and build support for a cause.
In #
kind donation is a type of donation that involves the donation of goods or services, it is often used by nonprofit organizations to support their programs and services.
Legacy gift is a type of planned gift that is made through a will or a tr… #
In Donor Relationship Management, legacy gifts are an important source of revenue for nonprofit organizations.
Major gift is a type of donation that is typically large and significant,… #
In Donor Relationship Management, major gifts are an important source of revenue for nonprofit organizations.
Matching gift is a type of donation that is matched by another donor or o… #
Matching gift is a type of donation that is matched by another donor or organization, it is often used by nonprofit organizations to incentivize donations and build support for a cause.
Network fundraising is a type of fundraising strategy that involves build… #
Nonprofit organizations use network fundraising to build relationships with donors and solicit donations.
Online fundraising is a type of fundraising strategy that involves using… #
Online fundraising is a type of fundraising strategy that involves using online platforms to raise funds for a nonprofit organization, it is a popular way to engage with donors and build support for a cause.
Philanthropy is the practice of giving to support a cause or nonprofit or… #
Nonprofit organizations rely on philanthropy to support their programs and services.
Planned giving is the process of planning for charitable gifts, it is oft… #
In Donor Relationship Management, planned giving is an important consideration for donors who want to make a lasting impact.
Prospect research is the process of researching potential donors, it is a… #
Nonprofit organizations use various strategies to research potential donors, including reviewing philanthropic records, using social media, and conducting surveys.
Recurring donation is a type of donation that is made on a regular basis,… #
In Donor Relationship Management, recurring donations are an important source of revenue for nonprofit organizations.
Relationship building is the process of building relationships with donor… #
Nonprofit organizations use various strategies to build relationships with donors, including providing excellent stewardship, recognizing donors, and engaging them in meaningful ways.
Social media is a type of online platform that is used to build relations… #
In Donor Relationship Management, social media is used to build relationships with donors, provide updates on the organization's activities and impact, and solicit donations.
Solicitation is the process of requesting a donation from a donor, it is… #
Nonprofit organizations use various strategies to solicit donations, including face-to-face solicitations, phone solicitations, and written solicitations.
Stewardship is the process of managing and accounting for donations, it i… #
Nonprofit organizations use various strategies to provide stewardship, including providing excellent customer service, recognizing donors, and reporting on the impact of donations.
Strategic planning is the process of developing a plan to achieve a nonpr… #
Nonprofit organizations use various strategies to develop their strategic plans, including conducting feasibility studies, building relationships with donors, and soliciting donations.
Sustainability is the ability of a nonprofit organization to sustain itse… #
Nonprofit organizations use various strategies to sustain themselves, including building relationships with donors, providing excellent stewardship, and engaging in strategic planning.
Telemarketing is a type of fundraising strategy that involves using the telephon… #
Nonprofit organizations use telemarketing to build relationships with donors and solicit donations.
Trust is the state of being trustworthy , it is a key principle of Donor R… #
Nonprofit organizations use various strategies to build trust with donors, including providing excellent stewardship, recognizing donors, and engaging them in meaningful ways.
Volunteer management is the process of managing and engaging volunteers,… #
Nonprofit organizations use various strategies to manage and engage volunteers, including providing excellent customer service, recognizing volunteers, and reporting on the impact of their work.
Wealth screening is the process of researching a donor's wealth to determ… #
Nonprofit organizations use various strategies to research a donor's wealth, including reviewing philanthropic records, using social media, and conducting surveys.
Year #
end appeal is a type of fundraising campaign that takes place at the end of the year, it is often used by nonprofit organizations to raise funds for their operations and programs. In Donor Relationship Management, year-end appeals are an important source of revenue for nonprofit organizations.