Diploma in Business and Marketing Management SCQF Level 8Diploma in Business and Marketing Management SCQF Level 8

Course Code: SCQF8-DBMM-EduQualCourse level: Undergraduate/ Sales and Marketing Award: Diploma

Course Code: SCQF8-DBMM1-EduQualCourse level: Undergraduate/ Business Award: Diploma

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Course Description

The Diploma in Business and Marketing Management (SCQF Level 8) is a 240 credit size qualification with 16 compulsory units and is a Regulated Qualifications Framework (RQF) equivalent Level 5 qualification.The Diploma in Business and Marketing Management (SCQF Level 8) is a 240 credit size qualification with 16 compulsory units and is a Regulated Qualifications Framework (RQF) equivalent Level 5 qualification.

The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.

  • Same qualification as on-campus students
  • Recognised qualification and accepted worldwide for further education.
  • Assessments via assignment submission/ course work.
  • You study on-line at your own pace
  • No IELTS/ GMAT or English test required.

Who is this course for?

Learners completing the Diploma in Business and Marketing Management will be able to progress onto the third year of a university honours degree in Business or Marketing. Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives.Learners completing the Diploma in Business and Marketing Management will be able to progress onto the third year of a university honours degree in Business or Marketing. Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives.
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Why Online

With LearnUNI you get following advantages of studying on-line.

  • Affordable - Most of our programmes offer flexible fee payment plans. Enrol with minimum investment, pay in interest free instalments.
  • Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
  • Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. The online delivery enables you to download the lecture notes, submit assignments wherever you are.
  • Assessments - Assessment is via assignment submission/ course work. There are NO exams.

Course rating

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    Amy Kirby

    Cover all my needs

    In this video Mark talks about his experience studying online with LearnUni. Mark is a working executive and his job involves lot of travelling. He has appreciated the delivery model at LearnUni which gives him flexibility to study anytime, anywhere.