Course Description
The Diploma in Business and Marketing Strategy (SCQF Level 11) is a 120 credit size qualification with 5 compulsory units and is a Regulated Qualifications Framework (RQF) equivalent Level 7 qualification.
The Diploma in Business and Marketing Strategy is a Regulated Qualifications Framework (RQF) equivalent Level 7 qualification. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field.
For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.
The aims of this programme will allow learners to:
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
● Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships
● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making
● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
Qualification structure
The Diploma in Business and Marketing Strategy consists of 5 mandatory units for a combined total of 120 credits.
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- Same qualification as on-campus students
- Recognised qualification and accepted worldwide for further education.
- Assessments via assignment submission/ course work.
- You study on-line at your own pace
- No IELTS/ GMAT or English test required.
Who is this course for?
Duration+
Delivery+
Entry Requirements+
In order to apply you should have meet one of the entry requrement given below:
- The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.
Course Content +
Compulsory Units
● Strategic Management (30 credits)
● Strategic Financial Management (30 credits)
● Marketing Management in Practice (20 credits)
● Global Marketing (20 credits)
● Marketing for SME, Charity and the Public Sector (20 credits)
Assessment +
Assessment is through submission of assignments
Fee Structure +
The program is available in following duration modes:
- 6 months - Accelerated mode @ GBP £1250
- 9 months - Standard mode @ GBP £950
Accreditation +
Qualification listed on SCQF website | Accredited by EduQual, UK - regulated awarding body, approved by SQA - Accreditation
Fee payment plans +
The program is available in following duration modes:
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● Payment option (a): GBP £416 x 3 monthly instalments ● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)● Payment option (c): GBP £190 x 5 monthly instalments ● Payment option (d): GBP £475 x 2 quarterly instalments ● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
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How to apply? +
Simply follow the 2 steps given below to enrol:
1. Fill enrolment form on-line at https://www.learnuni.com/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)
Why Online
With LearnUNI you get following advantages of studying on-line.
- Affordable - Most of our programmes offer flexible fee payment plans. Enrol with minimum investment, pay in interest free instalments.
- Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
- Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. The online delivery enables you to download the lecture notes, submit assignments wherever you are.
- Assessments - Assessment is via assignment submission/ course work. There are NO exams.
Course rating
5.00 average based on 1 rating